Rose Johnston, owner of Content Matters

Services by Content Matters

I offer advice, auditing, coaching, editing, and development services for content that is in print or online. And I make it easy for you to buy just the services you need based on where you are in your project life cycle.

Project Stage	Content Matters Services
Define	Analyze audiences and identify content to satisfy their business or instructional needs. Identify unique versus overlapping interests. Ensure content is relevant and traceable to project goals. Map content to the resources needed to produce it. Identify subject-matter experts and source material. Determine new content versus what can be reworked from existing sources.
Design	Organize content into an appropriate architecture. Test the content architecture. Prototype, test, and set content design standards. If content is destined for online, then also prototype, test, and set standards for linking strategies.
Deliver	Create new content for business or training purposes. Update or revise existing content. Do usability, technical accuracy, and copy edits. For online content, identify link sources and destinations.
Assure Quality	Serve as a user or observe users as they experience navigating and using your content. Audit content for effectiveness of organization and presentation. Identify content usability problems and recommend solutions. Develop standards for organizing and presenting content.
Support	Provide the above services by mentoring you until you are comfortable enough to bid us adieu.

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http://www.content-matters.com (Note the dash!) Send comments to Rose	PMB 534, 6547 N. Academy Blvd. Colorado Springs, CO 80918 Phone +1 719/488-3372
© 2009. Content Matters® is a registered trademark of Rose Johnston.