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Why Content Matters®?
Hello!
I'm Rose Johnston, the owner of Content Matters. I can help you get better results
from the content you use to run your business or organization.
How do I do it? By using your purpose and target audience as the
anchor for:
- Creating new content worth having.
- Invigorating underperforming content.
- Slaying content that doesn't matter.
And yes, I also turn Geeklish into English.
Online or in Print: What's Your Need?
What do I offer that others don't? Use this checklist to decide what matters
to you.
- Target Delivery: Internet, intranet,
print, classroom, or some combination driven by (for example) XHTML.
- Choice of Approach: Coaching, consulting, or
hands-on.
- Content Breadth: Policies, procedures, processes,
methods, operations, instructions, user guides, tutorials, reference manuals,
job aids, reports, letters, email, technical specifications, instructor and
student training materials, presentations, and more.
- Content Features: Easier for audiences to find
and use what they need. More useful for diverse audiences. More capable of
being reused for a different purpose or medium. Better suited for a content
management system.
- Projects by Industry or Discipline: Project Management;
Systems Analysis, Design, and Delivery; Automobile; Academics; High Tech;
Telecomm; Financial Services; Insurance; Training and Consulting Services.
- Experience: Writer, editor, project manager,
trainer, coach, and critical consumer of content working with employees, managers,
and executives in the U.S., Europe, Asia, and Australia.
- Credentials: Certified Instructor in eight Information
Mapping® seminars; graduate-level work in Instructional Systems Design;
BSBA Information Systems; Master Certifier for three ProjectExperts® workshops.
