I'm Rose Johnston, the owner of Content Matters. I can help you get better results
from the content you use to run your business or organization.
How do I do it? By using your purpose and target audience as the
Creating new content worth having.
Invigorating underperforming content.
Slaying content that doesn't matter.
And yes, I also turn Geeklish into English.
Online or in Print: What's Your Need?
What do I offer that others don't? Use this checklist to decide what matters
Target Delivery: Internet, intranet,
print, classroom, or some combination.
Choice of Approach: Coaching, consulting, or
Content Breadth: Policies, procedures, processes,
work flows, methods, operations, instructions, user guides, tutorials, reference manuals,
job aids, reports, letters, email, technical specifications, instructor and
student training materials, presentations, and more.
Content Features: Easier for audiences to find
and use what they need. More useful for diverse audiences. More capable of
being reused for a different purpose or medium. Better suited for a content
Projects by Industry or Discipline: Project Management;
Systems Analysis, Design, and Delivery; Automobile; Academics; High Tech;
Telecomm; Financial Services; Insurance; Training and Consulting Services.
Experience: Writer, editor, project manager,
trainer, coach, and critical consumer of content working with employees, managers,
and executives in the U.S., Europe, Asia, and Australia.
Credentials: Master Certifier for three ProjectExperts® project management workshops; Certified Instructor in eight Information
Bachelor of Science in Business with coursework in Systems/Database/Information Systems;
completion of academic continuing education and professional workshops in Instructional Systems Design.